What makes a successful referral strategy?

What makes a successful referral strategy?
There are a number of elements which combined, go to making up a successful referral strategy. From finding the right type of customer, to the strategy that best suits your type of business. There are 2 things you need to understand above all else ...

Service ... 

Your service must be extraordinary. Having good or even great service just won’t do. If you want people to refer their friends then make sure your service is first rate.

Your offer ... 

If you don’t give people a good reason, a ‘What’s in it for me?’, your strategy will fail. Some of the strategies that you’ll discover in the next section will rely on your offer more heavily than others, but regardless of which one you choose always ask yourself -“Would I refer someone for that reason”.

In the following pages you’ll learn how to put a referral strategy into place in your business. Which type suits which business, and the types of customers that you want to refer you, and those you’d rather didn’t.